
The argument between opponents and supporters of aesthetic apprehension whether we can experience the world through their eyes or rather if transcoding from digital to cultural is worthwhile. Arguably critical to Kant's philosophy, object-oriented ontology suggests to go further than the relations between humans and computers. Hereby the New Aesthetic that employs variety of digital technologies is discussed of how a contemporary curatorship sits in contrast to conventional comprehension of arts in respect of the phenomena itself. In parallel with the New Museology movement having been discussed since 1970s critiques of traditional curatorial practices argue that ordinary objects are more informative of the novel The Museum of Innocence by Orhan Pamuk, this paper presents an analysis of its main stakeholders (object, visitor and collector) in the context of heritage.

Of museums as cultural heritage institutions that seek innovative ways for converting and tapping into the realm of mass and social media.
